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The Company
Founder & Owner Anthony DiLuglio
After living and working in Sweden for more than 5 years, both as a personal trainer, conditioning some of Sweden's most elite athletes and as an entrepreneur successfully launching several businesses throughout Sweden all geared towards living and eating healthy, Anthony DiLuglio, now one of America's top personal trainers, headed home to the United States. After 5 years of living abroad he was homesick and ready for a change. Landing in America he was amazed and a bit appalled to see the sorry state of fitness now presiding over the United States, far from the conditions he left behind in Sweden.
With his imposing presence and addictive personality he quickly amassed a client base and set out to change not only their way of training, but also their way of living. Often times acting as trainer, personal chef, therapist and best friend; Anthony worked effortlessly to change the lives of his clients. In an effort to bring his clients’ training to a new level, he searched for what he considered to be the missing link in modern fitness, something that would join the gap between what fitness is and what itshould be, it was then that he discovered the ancient art of kettlebell training. He knew instantly that this was everything his clients, and he for that matter, were missing. This was going to revolutionize fitness.
Quickly he set out to learn everything he could about kettlebells; training along side some of the best in the little known art of kettlebell fitness. It wasn't long before Anthony was considered one of the best, rapidly rising through the ranks of kettlebell experts; it was only a matter of time before he'd beat the top. He had already established the country's first mainstream kettlebell gym, had just beenranked as one of the top personal trainers in America by Men's Journal magazine for the second year in a row, and expanded his 550sq.ft gym to 880sq.ft. and then, tragedy struck.
During a routine workout Anthony noticed a lump on his inner thigh, a visit to the doctor and a biopsy shortly after confirmed his worst fear; Anthony had cancer. It was rare, advanced and spreading. Immediate action was required, the doctor made no promises that his leg could be spared, explaining that many people with this form of cancer often lost the entire extremity due to the amount of tissueextraction required to remove the tumor. Amazingly, Anthony made it through surgery with not only his entire leg but with the majority of his muscle tissue, his legs, so conditioned from kettlebell training,had developed muscle so dense that the tumor hadn't the ability to penetrate. Recovering from surgery, his ordeal was far from over; he would have weeks of chemotherapy and radiation ahead ofhim. Remission sounded the end of his ordeal, what hadn't killed him had made him stronger. He attacked life as if it was to all disappear tomorrow; embracing every second he had on earth, eager to not let a single moment go by without filling it with an opportunity to train, inspire or teach someone around him.
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